SaladStop!
SaladStop!
Streamlined salad artist efficiency: Saved ~2.2k employee hours annually (~$18k) with improved preparation system
Streamlined salad artist efficiency: Saved ~2.2k employee hours annually (~$18k) with improved preparation system
Streamlined salad artist efficiency: Saved ~2.2k employee hours annually (~$18k) with improved preparation system
Streamlined salad artist efficiency: Saved ~2.2k employee hours annually (~$18k) with improved preparation system
My Role
As a Product Designer, I collaborated with a team of 3 to identify challenges and opportunities in salad preparation. Leading the design process, I co-prototyped an optimised iPad interface informed by research. I then led the implementation of solutions for Create-Your-Own (CYO) topping recording, ensuring seamless integration. We validated client needs and ensured all solutions aligned with project requirements.
Team Structure
3 UX Designers/Researchers (including me)
Research Methods
Interview, usability testing, contextual inquiry, survey, affinity mapping
Discipline
UX design, UI design
Platform
iPad
Time Frame
Completed in 7 weeks (2023)
My Role
My Role
As the project lead, I led a remote team of 3 UX/UI designers to revamp ZOLO's website's user experience and interface. Through collaborative efforts, we identified the root cause of low conversions. Leveraging user research and insights, I conceptualised and led the development and prototyping of responsive user interfaces, overseeing the project's visual direction to ensure a cohesive experience across all platforms.
As a Product Designer, I collaborated with a team of 3 to identify challenges and opportunities in salad preparation. Leading the design process, I co-prototyped an optimised iPad interface informed by research. I then led the implementation of solutions for Create-Your-Own (CYO) topping recording, ensuring seamless integration with the overall system. We validated client needs and ensured all solutions aligned with project requirements.
As a Product Designer, I collaborated with a team of 3 to identify challenges and opportunities in salad preparation. Leading the design process, I co-prototyped an optimised iPad interface informed by research. I then led the implementation of solutions for Create-Your-Own (CYO) topping recording, ensuring seamless integration. We validated client needs and ensured all solutions aligned with project requirements.
Team Structure
Team Structure
3 UX Designers/Researchers (including me)
3 UX Designers/Researchers (including me)
3 UX Designers/Researchers (including me)
Research Methods
Research Methods
Competitor analysis, survey, interview, usability testing
Interview, usability testing, contextual inquiry, survey, affinity mapping
Interview, usability testing, contextual inquiry, survey, affinity mapping
Discipline
Discipline
UX design, UI design, visual design
UX design, UI design
UX design, UI design
Platform
Platform
Web and mobile
iPad
iPad
Time Frame
Time Frame
Completed in 4 weeks (2023)
Completed in 7 weeks (2023)
Completed in 7 weeks (2023)
Overview
Overview
Overview
The Challenge
The Challenge
The Challenge
Research
Research
Research
Insights & Recommendation
Insights & Recommendation
Insights & Recommendation
・iPad System Usability and Efficiency
・iPad System Usability and Efficiency
・iPad System Usability and Efficiency
・CYO Topping Recording Process
・CYO Topping Recording Process
・CYO Topping Recording Process
Next Steps
Next Steps
Next Steps
Learnings
Learnings
Learnings
Overview
Overview
Overview
Overview
SaladStop! is a Southeast Asian food chain committed to sustainable sourcing and healthy eating since 2009. They offer salads made with fresh, locally sourced ingredients and provide transparent nutritional information to empower individuals to make mindful and healthy choices.
SaladStop! sought to optimise salad artist (SaladStop! employee) efficiency and streamline operations while capturing valuable customer Create-Your-Own (CYO) topping preferences.
They understand that recording CYO toppings could increase preparation time, but they saw the value of this data for informing future menu development. To address this, they partnered with us to develop solutions that streamlined the preparation process and effectively captured CYO data.
SaladStop! is a Southeast Asian food chain committed to sustainable sourcing and healthy eating since 2009. They offer salads made with fresh, locally sourced ingredients and provide transparent nutritional information to empower individuals to make mindful and healthy choices.
SaladStop! sought to optimise salad artist (SaladStop! employee) efficiency and streamline operations while capturing valuable customer Create-Your-Own (CYO) topping preferences.
They understand that recording CYO toppings could increase preparation time, but they saw the value of this data for informing future menu development. To address this, they partnered with us to develop solutions that streamlined the preparation process and effectively captured CYO data.
Objectives
Evaluate the current iPad system's learnability and usability for order adjustments and dietary advice.
Evaluate the current iPad system's learnability and usability for order adjustments and dietary advice.
Streamline the iPad system to simplify preparation processes and reduce the learning curve.
Streamline the iPad system to simplify preparation processes and reduce the learning curve.
Optimise the iPad system for efficient CYO topping recording without compromising preparation time.
Optimise the iPad system for efficient CYO topping recording without compromising preparation time.
Evaluate the current iPad system's learnability and usability for order adjustments and dietary advice.
Streamline the iPad system to simplify preparation processes and reduce the learning curve.
Optimise the iPad system for efficient CYO topping recording without compromising preparation time.
Strategic Value
By understanding the salad artists' daily challenges and concerns about recording CYO toppings, we implemented an intuitive iPad system that empowers them to quickly and easily make adjustments, provide customers with dietary advice, and record CYO salad toppings.
This approach minimises learning time, increases artists and operation efficiency, and provides valuable insights for future menu development.
By understanding the salad artists' daily challenges and concerns about recording CYO toppings, we implemented an intuitive iPad system that empowers them to quickly and easily make adjustments, provide customers with dietary advice, and record CYO salad toppings.
This approach minimises learning time, increases artists and operation efficiency, and provides valuable insights for future menu development.
Outcomes
~$18k saved
Reduced time spent on salad preparation errors, saving ~2,205 hours annually (~$18,300) across all 15 SaladStop! outlets
Reduced time spent on salad preparation errors, saving ~2,205 hours annually (~$18,300) across all 15 SaladStop! outlets
~$18k saved
~$18k saved
↓ 59.4%
↓ 59.4%
↓ 59.4%
Reduced CYO (Create-Your-Own) recording time by 59.4% (from 3.89 to 1.58 minutes)
Reduced CYO (Create-Your-Own) recording time by 59.4% (from 3.89 to 1.58 minutes)
100% users
100% users
100% users
iPad features received unanimous user approval, with positive feedback on simplified order adjustments and faster topping recording
iPad features received unanimous user approval, with positive feedback on simplified order adjustments and faster topping recording
Reduced time spent on salad preparation errors, saving ~2,205 hours annually (~$18,300) across all 15 SaladStop! outlets
~$18k saved
↓ 59.4%
Reduced CYO (Create-Your-Own) recording time by 59.4% (from 3.89 to 1.58 minutes)
100% users
iPad features received unanimous user approval, with positive feedback on simplified order adjustments and faster topping recording
The Challenge
The Challenge
The Challenge
The Challenge
The initial client meeting and visit to SaladStop! stores highlighted the need to optimise the CYO topping experience. These involved:
The initial client meeting and visit to SaladStop! stores highlighted the need to optimise the CYO topping experience. These involved:
01
Business needs to record the CYO topping data to inform of future menu development.
Business needs to record the CYO topping data to inform of future menu development.
Business needs to record the CYO topping data to inform of future menu development.
02
Salad artists expressed concerns about the time required to record all Create-Your-Own (CYO) toppings, worrying it could hinder the efficiency of the preparation process.
Salad artists expressed concerns about the time required to record all Create-Your-Own (CYO) toppings, worrying it could hinder the efficiency of the preparation process.
03
Although the existing iPad system was relatively easy to use, salad artists still faced challenges in adjusting toppings and offering dietary advice to customers.
Although the existing iPad system was relatively easy to use, salad artists still faced challenges in adjusting toppings and offering dietary advice to customers.
How might we enhance the Salad Artist’s iPad interface to improve operational efficiency during the ordering process and effectively capture CYO data?
How might we enhance the Salad Artist’s iPad interface to improve operational efficiency during the ordering process and effectively capture CYO data?
Research
Research
Research
Research
We initiated a research project to gain insights into how salad artists experience the CYO (Create-Your-Own) topping process to identify areas for improvement. These research activities included:
Interviewed 6 salad artists during non-peak and peak hours to understand how they record CYO toppings and use the iPad system while preparing orders.
Interviewed 6 salad artists during non-peak and peak hours to understand how they record CYO toppings and use the iPad system while preparing orders.
Conducted contextual inquiries to observe salad artists' interactions with the iPad system.
Conducted contextual inquiries to observe salad artists' interactions with the iPad system.
Conducted contextual inquiries to observe salad artists' interactions with the iPad system.
Interviewed 6 salad artists during non-peak and peak hours to understand how they record CYO toppings and use the iPad system while preparing orders.
Conducted contextual inquiries to observe salad artists' interactions with the iPad system.
We then identified a key friction point related to CYO topping selection on the iPad system in the user flow. We delved deeper by analysing user behaviour and pain points to understand the root causes of this friction point.
We then identified a key friction point related to CYO topping selection on the iPad system in the user flow. We delved deeper by analysing user behaviour and pain points to understand the root causes of this friction point.
(Note: Do reach out to me for the full research and design process breakdown. I’m happy to share it!)
Insights & Recommendation
Insights & Recommendation
Insights & Recommendation
Insights & Recommendation
Insight 1
Salad artists felt stressed and overwhelmed with incorrect orders due to a lack of system feedback when they excluded or replaced salad toppings, which increased overall preparation time.
Salad artists felt stressed and overwhelmed with incorrect orders due to a lack of system feedback when they excluded or replaced salad toppings, which increased overall preparation time.
Salad artists felt stressed and overwhelmed with incorrect orders due to a lack of system feedback when they excluded or replaced salad toppings, which increased overall preparation time.
Salad artists felt stressed and overwhelmed with incorrect orders due to a lack of system feedback when they excluded or replaced salad toppings, which increased overall preparation time.
The original iPad order summary interface
Salad artists highlighted the lack of a system for indicating topping exclusions and replacements during interviews. This often led to situations where subsequent artists, unaware of previous artists’ removals based on customer instructions, added back toppings they believed were missing.
This resulted in incorrect orders, increased preparation time and led to stress and overwhelm among the artists, especially during peak hours.
Salad artists highlighted the lack of a system for indicating topping exclusions and replacements during interviews. This often led to situations where subsequent artists, unaware of previous artists’ removals based on customer instructions, added back toppings they believed were missing.
This resulted in incorrect orders, increased preparation time and led to stress and overwhelm among the artists, especially during peak hours.
“Customers said no mushrooms, so we left it out, but another staff wasn't aware of the request and added it back. It gets a bit stressful sometimes, but I just need to carry on with the salad preparation.”
“Customers said no mushrooms, so we left it out, but another staff wasn't aware of the request and added it back. It gets a bit stressful sometimes, but I just need to carry on with the salad preparation.”
“No cancel function and the iPad doesn't show topping changes, so aunties use paper to avoid mistakes.”
“No cancel function and the iPad doesn't show topping changes, so aunties use paper to avoid mistakes.”
“The order summary does not indicate excluded toppings, causing a lot of confusion and wrong orders.”
“The order summary does not indicate excluded toppings, causing a lot of confusion and wrong orders.”
Insights from user research with salad artists we surveyed and interviewed
Insights from user research with salad artists we surveyed and interviewed
Recommendation 1
Empower salad artists with direct topping selection control for enhanced order accuracy and improve clarity with system feedback for excluded toppings.
Empower salad artists with direct topping selection control for enhanced order accuracy and improve clarity with system feedback for excluded toppings.
Empower salad artists with direct topping selection control for enhanced order accuracy and improve clarity with system feedback for excluded toppings.
Empower salad artists with direct topping selection control for enhanced order accuracy and improve clarity with system feedback for excluded toppings.
Revamped SaladStop! iPad system interface
•
•
Implement a system where salad artists can directly mark removed items on the topping selection page, with their changes automatically reflected on the order summary page to prevent errors.
Implement a system where salad artists can directly mark removed items on the topping selection page, with their changes automatically reflected on the order summary page to prevent errors.
Revamped SaladStop! iPad system interface
•
•
Introduce a visual indicator, such as strikethrough text and labels, on the topping selection and order summary pages to help salad artists easily identify excluded toppings.
Introduce a visual indicator, such as strikethrough text and labels, on the topping selection and order summary pages to help salad artists easily identify excluded toppings.
Insight 2
Salad artists can’t directly deselect toppings on the order summary page, requiring them to return to the dedicated topping selection page and manually remove exclusions, adding unnecessary steps and impacting efficiency.
Salad artists can’t directly deselect toppings on the order summary page, requiring them to return to the dedicated topping selection page and manually remove exclusions, adding unnecessary steps and impacting efficiency.
Salad artists can’t directly deselect toppings on the order summary page, requiring them to return to the dedicated topping selection page and manually remove exclusions, adding unnecessary steps and impacting efficiency.
Salad artists can’t directly deselect toppings on the order summary page, requiring them to return to the dedicated topping selection page and manually remove exclusions, adding unnecessary steps and impacting efficiency.
The original SaladStop! iPad interface for order summary
The iPad system lacked a direct option to deselect toppings on the order summary page, significantly impacting efficiency, particularly during peak hours. Instead, salad artists had to return to the dedicated topping selection page to deselect excluded items.
This process was cumbersome and time-consuming, especially when managing long lists of toppings.
The iPad system lacked a direct option to deselect toppings on the order summary page, significantly impacting efficiency, particularly during peak hours. Instead, salad artists had to return to the dedicated topping selection page to deselect excluded items.
This process was cumbersome and time-consuming, especially when managing long lists of toppings.
“Can add a shortcut to deselect the ingredients on order summary?”
“Can add a shortcut to deselect the ingredients on order summary?”
“If customers change their mind at the cashier after placing an order, I need extra time to look at the screen and remove the ingredients.”
“If customers change their mind at the cashier after placing an order, I need extra time to look at the screen and remove the ingredients.”
Insights from user research with salad artists we surveyed and interviewed
Insights from user research with salad artists we surveyed and interviewed
Recommendation 2
Streamline order preparation with direct topping deselection on the order summary page.
Streamline order preparation with direct topping deselection on the order summary page.
Streamline order preparation with direct topping deselection on the order summary page.
Streamline order preparation with direct topping deselection on the order summary page.
Revamped SaladStop! iPad system interface
Revamped SaladStop! iPad system interface
•
•
Provide salad artists the option to instantly remove unwanted toppings, eliminating the need to return to the topping selection page, saving time and streamlining the preparation process.
Provide salad artists the option to instantly remove unwanted toppings, eliminating the need to return to the topping selection page, saving time and streamlining the preparation process.
Insight 3
Salad artists, especially those 45 and above, found the iPad challenging due to the small font size and suggested a more visually distinct way to facilitate faster selection.
Salad artists, especially those 45 and above, found the iPad challenging due to the small font size and suggested a more visually distinct way to facilitate faster selection.
Salad artists, especially those 45 and above, found the iPad challenging due to the small font size and suggested a more visually distinct way to facilitate faster selection.
Salad artists, especially those 45 and above, found the iPad challenging due to the small font size and suggested a more visually distinct way to facilitate faster selection.
The original iPad system did not differentiate toppings of different price categories by colour
Although the iPad system provides buttons for standard and premium topping prices, the lack of visual differentiation between price categories made it difficult for some salad artists to distinguish between options. Small font sizes and missing images for some toppings made it even harder for them to use the system.
Although the iPad system provides buttons for standard and premium topping prices, the lack of visual differentiation between price categories made it difficult for some salad artists to distinguish between options. Small font sizes and missing images for some toppings made it even harder for them to use the system.
The original iPad system didn't display all topping images, making ingredient selection a challenge
“Maybe using the same colour as the bar would help us find stuff faster. It took me a whole week to learn the cost of each topping.”
“Maybe using the same colour as the bar would help us find stuff faster. It took me a whole week to learn the cost of each topping.”
“I find the text too small, so I rely on pictures for what's available. Bigger text and use colour for the ingredients will help.”
“I find the text too small, so I rely on pictures for what's available. Bigger text and use colour for the ingredients will help.”
“There's no colour coding for topping prices on this iPad. I need to memorise everything before I start.”
“There's no colour coding for topping prices on this iPad. I need to memorise everything before I start.”
“The text for the ingredients is a little small. It’s a little hard for people that wear spectacles.”
“The text for the ingredients is a little small. It’s a little hard for people that wear spectacles.”
“If older staff are not tech-savvy and have a vision issue, they can find it hard to read the text.”
“If older staff are not tech-savvy and have a vision issue, they can find it hard to read the text.”
Insights from user research with salad artists we surveyed and interviewed
Insights from user research with salad artists we surveyed and interviewed
Recommendation 3
Improve efficiency and selection ease for salad artists by enabling them to locate toppings based on price quickly.
Improve efficiency and selection ease for salad artists by enabling them to locate toppings based on price quickly.
Improve efficiency and selection ease for salad artists by enabling them to locate toppings based on price quickly.
Improve efficiency and selection ease for salad artists by enabling them to locate toppings based on price quickly.
Revamped SaladStop! iPad system interface
Revamped SaladStop! iPad system interface
•
•
Use colour coding for standard and premium toppings that correspond to the colours of the respective salad bar containers, allowing salad artists to differentiate them quickly.
Use colour coding for standard and premium toppings that correspond to the colours of the respective salad bar containers, allowing salad artists to differentiate them quickly.
•
•
Enlarge buttons and font sizes to improve selection ease and accessibility for all salad artists.
Enlarge buttons and font sizes to improve selection ease and accessibility for all salad artists.
Insight 4
Answering customer inquiries about dietary restrictions and allergens in toppings and dressings could be time-consuming due to the need for accurate information.
Answering customer inquiries about dietary restrictions and allergens in toppings and dressings could be time-consuming due to the need for accurate information.
Answering customer inquiries about dietary restrictions and allergens in toppings and dressings could be time-consuming due to the need for accurate information.
Answering customer inquiries about dietary restrictions and allergens in toppings and dressings could be time-consuming due to the need for accurate information.
Salad artists referenced dietary guides for client recommendations
The current iPad system did not have a feature that allowed salad artists to filter ingredients based on dietary preferences. They had to rely on their memory or reference materials to provide recommendations to customers. This slowed down the preparation process, especially for individuals still familiarising themselves with the system.
The current iPad system did not have a feature that allowed salad artists to filter ingredients based on dietary preferences. They had to rely on their memory or reference materials to provide recommendations to customers. This slowed down the preparation process, especially for individuals still familiarising themselves with the system.
The behind-the-counter guide aids salad artists in assembling salad bowls to meet specific dietary restrictions
“The display board did not display all the allergens. We need to refer to our nutritionist if we can’t find it.”
“The display board did not display all the allergens. We need to refer to our nutritionist if we can’t find it.”
“If there's allergen information on the iPad, it would be useful.”
“If there's allergen information on the iPad, it would be useful.”
“Can we have a display option for “no egg” or “no mushroom”?”
“Can we have a display option for “no egg” or “no mushroom”?”
“I need to take time to memorise the toppings and dressings for different allergies, but luckily, there's a cheat sheet behind the counter.”
“I need to take time to memorise the toppings and dressings for different allergies, but luckily, there's a cheat sheet behind the counter.”
Insights from user research with salad artists we surveyed and interviewed
Insights from user research with salad artists we surveyed and interviewed
Recommendation 4
Empower artists with a dietary filter to answer dietary inquiries quickly, streamlining selection and reducing search time.
Empower artists with a dietary filter to answer dietary inquiries quickly, streamlining selection and reducing search time.
Empower artists with a dietary filter to answer dietary inquiries quickly, streamlining selection and reducing search time.
Empower artists with a dietary filter to answer dietary inquiries quickly, streamlining selection and reducing search time.
Revamped SaladStop! iPad system interface
Revamped SaladStop! iPad system interface
•
•
Implement a dietary filter for toppings, enabling salad artists to respond to customer inquiries quickly. This will minimise search time and reduce the cognitive load of memorising topping details or referring to reference materials.
Implement a dietary filter for toppings, enabling salad artists to respond to customer inquiries quickly. This will minimise search time and reduce the cognitive load of memorising topping details or referring to reference materials.
Insight 5
Salad artists had to manually count CYO toppings with their fingers or refer to printed receipts to make sure the CYO bowls had the correct amount of toppings during salad preparation.
Salad artists had to manually count CYO toppings with their fingers or refer to printed receipts to make sure the CYO bowls had the correct amount of toppings during salad preparation.
Salad artists had to manually count CYO toppings with their fingers or refer to printed receipts to make sure the CYO bowls had the correct amount of toppings during salad preparation.
Salad artists had to manually count CYO toppings with their fingers or refer to printed receipts to make sure the CYO bowls had the correct amount of toppings during salad preparation.
Printed order receipt with crossed-off toppings that had already been added to the salad bowl
During peak hours, with long queues and high order volume, ensuring the correct number of toppings for CYO bowls became increasingly challenging for salad artists. This was made difficult by the current iPad system not displaying the remaining toppings, leading the artists to rely on memory, manual counting, or crossing off each topping added to the salad bowl on the printed order receipt to ensure accuracy.
During peak hours, with long queues and high order volume, ensuring the correct number of toppings for CYO bowls became increasingly challenging for salad artists. This was made difficult by the current iPad system not displaying the remaining toppings, leading the artists to rely on memory, manual counting, or crossing off each topping added to the salad bowl on the printed order receipt to ensure accuracy.
“Some salad artists still rely on printed order slip for order accuracy.”
“Some salad artists still rely on printed order slip for order accuracy.”
“Without printed slip, it might affect the speed of the process.”
“Without printed slip, it might affect the speed of the process.”
Insights from user research with salad artists we surveyed and interviewed
Insights from user research with salad artists we surveyed and interviewed
Recommendation 5
Ensure accurate CYO bowl orders with real-time topping display.
Ensure accurate CYO bowl orders with real-time topping display.
Ensure accurate CYO bowl orders with real-time topping display.
Revamped SaladStop! iPad system interface
Revamped SaladStop! iPad system interface
•
•
Include a real-time display of remaining toppings as each ingredient is added to the CYO bowl. This provides immediate visual confirmation, reducing cognitive load and ensuring accuracy for every order.
Include a real-time display of remaining toppings as each ingredient is added to the CYO bowl. This provides immediate visual confirmation, reducing cognitive load and ensuring accuracy for every order.
Insight 6
Salad artists were apprehensive that recording all CYO toppings could impact the preparation process and customer wait times.
Salad artists were apprehensive that recording all CYO toppings could impact the preparation process and customer wait times.
Salad artists were apprehensive that recording all CYO toppings could impact the preparation process and customer wait times.
Salad artists were apprehensive that recording all CYO toppings could impact the preparation process and customer wait times.
“Filling all the toppings will cause a delay.”
“Filling all the toppings will cause a delay.”
“There’s no time to key in all 7 toppings.”
“There’s no time to key in all 7 toppings.”
“No way entering all ingredients one by one! Even at the cashier, it's hard to key them all in just by looking at the salad.”
“No way entering all ingredients one by one! Even at the cashier, it's hard to key them all in just by looking at the salad.”
Insights from user research with salad artists we surveyed and interviewed
Insights from user research with salad artists we surveyed and interviewed
After learning about the potential implementation of recording all CYO toppings on the iPad system (beyond their current task of recording only two premium toppings), salad artists expressed concerns about the potential delays in preparation and increased customer wait times, particularly during peak hours.
After learning about the potential implementation of recording all CYO toppings on the iPad system (beyond their current task of recording only two premium toppings), salad artists expressed concerns about the potential delays in preparation and increased customer wait times, particularly during peak hours.
Recommendation 6
Simplify CYO topping selection with “Favourites” categories.
Simplify CYO topping selection with “Favourites” categories.
Simplify CYO topping selection with “Favourites” categories.
Simplify CYO topping selection with “Favourites” categories.
Revamped SaladStop! iPad system interface
•
•
Use existing online order data to tailor “Favourites” for CYO toppings for each outlet to streamline selection and reduce recording time across outlets.
Use existing online order data to tailor “Favourites” for CYO toppings for each outlet to streamline selection and reduce recording time across outlets.
Next Steps
Next Steps
Next Steps
Next Steps
To better support the salad artists, we explored emerging technologies to enhance the salad preparation process. These include:
To better support the salad artists, we explored emerging technologies to enhance the salad preparation process. These include:
Personalise training experience through immersive training
Personalise training experience through immersive training
Use interactive simulations to train salad artists on the iPad system at their own pace, letting them practice ingredient selection, order customisation, and handling various scenarios before starting the work.
Use interactive simulations to train salad artists on the iPad system at their own pace, letting them practice ingredient selection, order customisation, and handling various scenarios before starting the work.
While this solution promises to simplify tasks and improve artist efficiency, further investigation is needed to assess its feasibility, effectiveness, and user acceptance before full implementation.
While this solution promises to simplify tasks and improve artist efficiency, further investigation is needed to assess its feasibility, effectiveness, and user acceptance before full implementation.
Learnings
Learnings
Learnings
Learnings
01
Stepping into the shoes of a salad artist
My experience shadowing salad artists, especially during peak hours was an eye-opening experience. Witnessing them navigate the rush under pressure underscored the significant impact of time constraints. This experience solidified my belief in user-centric design as a solution to real-world challenges. Expanding our observations to include peak periods proved invaluable. Observing salad artists during peak and non-peak hours gave us a more holistic understanding of their needs, enabling us to design solutions that address user needs in all contexts.
Stepping into the shoes of a salad artist
01
02
Assumptions made vs actual insights from users
Our initial assumptions were based on our first observations. However, our conversation with the salad artists helped us confirm some of our hypotheses and uncovered new insights we wouldn't have found otherwise. This experience further emphasizes the importance of iterative research in ensuring accuracy and addressing user needs. Going forward, I'll prioritise user-centred design and embrace iterative research to create products that empower users and address their needs effectively.
Our initial assumptions were based on our first observations. However, our conversation with the salad artists helped us confirm some of our hypotheses and uncovered new insights we wouldn't have found otherwise. This experience further emphasizes the importance of iterative research in ensuring accuracy and addressing user needs. Going forward, I'll prioritise user-centred design and embrace iterative research to create products that empower users and address their needs effectively.
Assumptions made vs actual insights from users
02
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Let's Collaborate
Let's Collaborate
Let's Collaborate
Let's Collaborate
Looking for a passionate digital art director or product designer who thrives on co-creating intuitive experiences to empower users and bring your vision to life? Let's chat! Feel free to reach out via LinkedIn.
Looking for a passionate digital art director or product designer who thrives on co-creating intuitive experiences to empower users and bring your vision to life? Let's chat! Feel free to reach out via LinkedIn.
Looking for a passionate digital art director or product designer who thrives on co-creating intuitive experiences to empower users and bring your vision to life? Let's chat! Feel free to reach out via LinkedIn.
Looking for a passionate digital art director or product designer who thrives on co-creating intuitive experiences to empower users and bring your vision to life? Let's chat! Feel free to reach out via LinkedIn.
© Faye Tan 2024
11:40:30 AM UTC
© Faye Tan 2024
11:40:30 AM UTC
© Faye Tan 2024
11:40:30 AM UTC
© Faye Tan 2024
11:40:30 AM UTC
© Faye Tan 2024
11:40:30 AM UTC